Welcome to Module 4, Launch and Scale. You have an offer, a checkout, a list, content, a sales page and a welcome sequence. Now you invite your audience to buy in a focused window. In this lesson you will plan an honest launch, write your launch emails, host one live event and debrief the results. This is Days 24 to 26 of the arc.
What a launch really is
A launch is a concentrated period of attention on your offer, with a genuine start, a genuine end and a reason for both. It is not a stunt. Good reasons for a deadline include a live cohort start date, a founding price you will really retire, a bonus tied to a real live session, or limited coaching capacity. Launch results vary widely depending on your list, audience fit, offer and timing, so treat your first launch as a learning event.
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