The 30-Day Product Launch Course

Info Business in a Box: 16 lessons across 4 modules, from choosing your model to launching, retaining and scaling. Module 1 is free.

Sixteen focused lessons, one action step each, spread over 30 days. You pick one model (course or digital product, newsletter, coaching or membership) and each lesson shows what to do for that model. Module 1 is free for everyone.

  • Written lessons with step-by-step instructions and AI prompts
  • Video lessons (added as each is recorded)
  • A clear homework task at the end of every lesson
  • Links to the exact tools and templates you need

Open the Box

Free
  1. 1
    Welcome: Open the Info Box

    How this 30-day course works, the four info business models inside the box, and the daily rhythm that takes you from idea to a launched offer.

    12 min
  2. 2
    Choose Your Info Business Model

    Compare courses and digital products, newsletters, coaching and consulting, and memberships, then pick the primary model you will follow for 30 days.

    15 min
  3. 3
    Find Your Expertise and Audience

    Map what you know, choose a specific audience with a painful problem, and run five real conversations before you build anything.

    16 min
  4. 4
    Set Up Your AI Creator Stack

    Assemble a lean AI creator stack for research, writing, design and admin, plus the rules that keep AI output accurate and on-brand.

    14 min

Build the Offer

Members
  1. 5
    Design an Offer People Want

    Turn your audience research into a clear offer: a specific promise, a delivery format that fits your model, a fair price and honest guarantees.

    17 min ๐Ÿ”’
  2. 6
    Validate Before You Build

    Test demand with pre-sales, waitlists and paid pilots before you invest weeks in building, and learn how to read the signals honestly.

    16 min ๐Ÿ”’
  3. 7
    Create Your Product With AI

    Build version one of your course, product, newsletter, program or membership with AI as your assistant and your expertise in the lead.

    18 min ๐Ÿ”’
  4. 8
    Set Up Your Platform and Payments

    Choose where your product lives, connect checkout, email and delivery, and put the legal basics in place so buyers can pay you smoothly.

    15 min ๐Ÿ”’

Build the Audience

Members
  1. 9
    Your Lead Magnet and Email List

    Create a small, useful lead magnet that attracts future buyers, set up a consent-based opt-in and start growing the email list your business runs on.

    16 min ๐Ÿ”’
  2. 10
    Content That Attracts Buyers

    Plan and publish content that builds trust with the people most likely to buy, using content pillars, a simple calendar and AI-assisted drafting.

    15 min ๐Ÿ”’
  3. 11
    Social, SEO and Partnerships

    Add traffic channels that compound: social distribution, search and AI-search visibility, video, and partnerships with creators who already serve your audience.

    17 min ๐Ÿ”’
  4. 12
    Your Sales Page and Welcome Sequence

    Write an honest, clear sales page and a welcome email sequence that turns new subscribers into informed buyers, ready for your first launch.

    18 min ๐Ÿ”’

Launch and Scale

Members
  1. 13
    Run Your First Launch

    Plan and run an honest, focused launch: a clear cart window, a warm-up, a launch email sequence, a live event and a debrief you can learn from.

    19 min ๐Ÿ”’
  2. 14
    Build an Evergreen Funnel

    Turn what worked in your launch into an always-on funnel: traffic to lead magnet to welcome sequence to offer, with honest incentives and simple tracking.

    16 min ๐Ÿ”’
  3. 15
    Retention, Upsells and Community

    Help buyers get results, keep members and subscribers around, and add upsells and community that genuinely serve customers.

    17 min ๐Ÿ”’
  4. 16
    Automate, Scale and Open the Next Box

    Automate the repetitive work, document your systems, choose one growth lever for the next 90 days and see what else is in the Business in a Box network.

    16 min ๐Ÿ”’

Frequently asked questions

Am I expert enough to teach?

You don’t need to be the world’s top expert, but you do need real experience and results in what you teach. Lesson 3 helps you find the topic where you can honestly help people, and where your limits are.

Do I need an audience first?

No, but you’ll build one during the course. Modules 2 and 3 show how to validate with a small group and grow an email list before and after you launch.

Will I make money from my first launch?

Maybe, maybe not. Results vary a lot, and many first launches are small. The course focuses on validating early so you learn cheaply. See our earnings disclaimer.

What’s the difference between the kit and All-Access?

The Info kit unlocks this full course and the offer and launch templates. All-Access adds every other Box in the network, monthly Box Drops and member extras. Compare on the membership page.

Want the whole box, done for you?

All-Access members get the full 30-day course, offer and sales page templates, email sequences, launch plans and every new Box Drop.

Open the All-Access Box โ†’