Sixteen focused lessons, one action step each, spread over 30 days. You pick one model (course or digital product, newsletter, coaching or membership) and each lesson shows what to do for that model. Module 1 is free for everyone.
- Written lessons with step-by-step instructions and AI prompts
- Video lessons (added as each is recorded)
- A clear homework task at the end of every lesson
- Links to the exact tools and templates you need
Open the Box
Free- 1Welcome: Open the Info Box
How this 30-day course works, the four info business models inside the box, and the daily rhythm that takes you from idea to a launched offer.
- 2Choose Your Info Business Model
Compare courses and digital products, newsletters, coaching and consulting, and memberships, then pick the primary model you will follow for 30 days.
- 3Find Your Expertise and Audience
Map what you know, choose a specific audience with a painful problem, and run five real conversations before you build anything.
- 4Set Up Your AI Creator Stack
Assemble a lean AI creator stack for research, writing, design and admin, plus the rules that keep AI output accurate and on-brand.
Build the Offer
Members- 5Design an Offer People Want
Turn your audience research into a clear offer: a specific promise, a delivery format that fits your model, a fair price and honest guarantees.
- 6Validate Before You Build
Test demand with pre-sales, waitlists and paid pilots before you invest weeks in building, and learn how to read the signals honestly.
- 7Create Your Product With AI
Build version one of your course, product, newsletter, program or membership with AI as your assistant and your expertise in the lead.
- 8Set Up Your Platform and Payments
Choose where your product lives, connect checkout, email and delivery, and put the legal basics in place so buyers can pay you smoothly.
Build the Audience
Members- 9Your Lead Magnet and Email List
Create a small, useful lead magnet that attracts future buyers, set up a consent-based opt-in and start growing the email list your business runs on.
- 10Content That Attracts Buyers
Plan and publish content that builds trust with the people most likely to buy, using content pillars, a simple calendar and AI-assisted drafting.
- 11Social, SEO and Partnerships
Add traffic channels that compound: social distribution, search and AI-search visibility, video, and partnerships with creators who already serve your audience.
- 12Your Sales Page and Welcome Sequence
Write an honest, clear sales page and a welcome email sequence that turns new subscribers into informed buyers, ready for your first launch.
Launch and Scale
Members- 13Run Your First Launch
Plan and run an honest, focused launch: a clear cart window, a warm-up, a launch email sequence, a live event and a debrief you can learn from.
- 14Build an Evergreen Funnel
Turn what worked in your launch into an always-on funnel: traffic to lead magnet to welcome sequence to offer, with honest incentives and simple tracking.
- 15Retention, Upsells and Community
Help buyers get results, keep members and subscribers around, and add upsells and community that genuinely serve customers.
- 16Automate, Scale and Open the Next Box
Automate the repetitive work, document your systems, choose one growth lever for the next 90 days and see what else is in the Business in a Box network.
Frequently asked questions
Am I expert enough to teach?
You don’t need to be the world’s top expert, but you do need real experience and results in what you teach. Lesson 3 helps you find the topic where you can honestly help people, and where your limits are.
Do I need an audience first?
No, but you’ll build one during the course. Modules 2 and 3 show how to validate with a small group and grow an email list before and after you launch.
Will I make money from my first launch?
Maybe, maybe not. Results vary a lot, and many first launches are small. The course focuses on validating early so you learn cheaply. See our earnings disclaimer.
What’s the difference between the kit and All-Access?
The Info kit unlocks this full course and the offer and launch templates. All-Access adds every other Box in the network, monthly Box Drops and member extras. Compare on the membership page.
Want the whole box, done for you?
All-Access members get the full 30-day course, offer and sales page templates, email sequences, launch plans and every new Box Drop.