Video Library: The Info Unboxing Series

The Info Unboxing Series is a build-in-public video show. We are building four small info businesses from scratch, side by side: an online course, a newsletter, a coaching offer and a membership. Every episode shows the real decisions, the AI prompts we used, the mistakes we made and what we would do differently. No highlight reels, no “look at my dashboard” moments. Just the work, one box at a time.

What This Series Is (and Isn’t)

Most “how I built my info business” videos start after the success. This series starts at zero. You will see us pick an expertise, test whether anyone cares, build a minimum version, write the sales page, send the first emails and handle the first support questions. Some experiments will work. Some will flop. Both are useful.

Who Should Watch

This series is for experts, professionals, creators and side-hustlers who know something valuable and want to see what packaging it actually looks like. You don’t need to build four businesses. Most viewers pick the one model that fits them and follow those episodes closely, then skim the rest for ideas.

• Complete beginners who want to see every step instead of reading about it.
• Stalled creators with a half-built course or a quiet newsletter who need momentum.
• Coaches and consultants curious about adding a scalable product next to client work.
• AI-curious experts who want to see where AI genuinely helps and where it gets in the way.

The Episodes

Here is the full season plan. Each episode stands on its own, but they build on each other if you watch in order. Open the outline under any episode to see exactly what it covers.

Episode 1: Opening the Box

We introduce the four businesses, explain why we chose these models and set the rules for the season. You will see how we mapped our own skills to possible offers and why we decided to build all four at once instead of picking just one.

Episode 2: Finding the Expertise Worth Selling

Not everything you know is worth packaging. We run an expertise audit, sort ideas by demand and personal energy, and use AI to pressure-test each one. By the end, each business has a working audience and promise.

Episode 3: Designing Four Offers

We turn four rough ideas into four clear offers with a named outcome, a format and a scope. You will see us use the Offer Builder live and argue about what to cut.

Episode 4: Validating Before We Build

We try to get real signals before writing a single lesson. That means waitlists, conversations, pre-sale tests and a lot of listening. Some ideas pass, one gets reshaped completely.

Episode 5: Setting Up the AI Creator Stack

We pick the tools for all four businesses and connect them. You will see which AI assistants we use for outlining, scripting, editing and support, and where we deliberately keep a human in the loop.

Episode 6: Building the Minimum Course

We outline, script and record the first version of the course in a compressed sprint. The goal is a course that gets a learner to one result, not an encyclopedia.

Episode 7: Launching the Newsletter

We publish the first issues, set up the welcome sequence and build a lead magnet to start the list. You will see our editorial calendar and the template we use every week.

Episode 8: Opening Coaching Spots

We define who the coaching offer is for, who it is not for, and how we price it. We also cover scope boundaries, intake questions and the disclaimers we added because some client questions drift into areas that need licensed professionals.

Episode 9: Writing the Sales Pages

Four offers, four sales pages. We draft with AI, then edit hard for clarity and honesty. You will see the before-and-after versions and why we removed several lines that sounded good but promised too much.

Episode 10: Opening the Membership Doors

We launch the membership to a small founding group and design the first month of content and community rituals. The focus is on retention from day one, not just sign-ups.

Episode 11: The First Launch Debrief

We run a launch across all four offers and then pull it apart. What worked, what fell flat, which emails got replies and which got ignored. We share our process for turning feedback into the next version.

Episode 12: Going Evergreen and Opening the Next Box

We turn the launch into an always-on funnel, automate the repetitive parts and decide which of the four businesses gets more attention next season. You will also see what we would do differently if we started again tomorrow.

How to Watch

Videos are added to this page as they are published. If an episode above does not have a player yet, it is still in production. The outlines are here so you can see where the season is heading and work ahead if you want to.

• Watch in order the first time, then jump back to episodes you need.
• Pause and do the exercise before we show our answer.
• Pair each episode with the matching free course lesson.
• Bring questions to the membership community for live discussion.

Want to get notified when new episodes drop, along with the templates from each one? Join the list.