Build an Evergreen Funnel – Info Business in a Box

By the end of this lesson you will:

Map the four stages of an evergreen funnel
Convert your launch assets into always-on emails
Track the funnel with a few simple metrics

Launches concentrate attention, but they are intense and you cannot run them every week. An evergreen funnel keeps inviting new people to your offer between launches. In this lesson you will map the funnel, convert your launch assets into always-on automations, keep incentives honest and track a few simple numbers. This is Day 27 of the arc.

The four stages

1. Traffic

Content, search, social, partnerships and, optionally, paid ads bring new people in.

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