Social, SEO and Partnerships

Build the Audience ยท 17 min

By the end of this lesson you will:
  • Add a search and AI-search layer to your content
  • Set up a simple repurposing flow across social and video
  • Pitch three partnerships with creators or businesses in your niche

Your content is publishing on one main platform and pointing to your lead magnet. Now you add reach. In this lesson you will add three levers that compound over time: social distribution through repurposing, search and AI-search visibility, and partnerships with people who already serve your audience. This is Days 19 to 21 of the arc.

Lever 1: Social distribution through repurposing

You do not need to be on every platform. You need your best ideas to travel further. One strong piece can become several smaller ones: a short video clip, a carousel, a thread, a quote graphic or an email.

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