Choose a lead magnet that leads naturally to your offer
Build it quickly with AI and your expertise
Set up a consent-based opt-in and delivery email
Welcome to Module 3, Build the Audience. Your offer exists and people can buy it. Now you need people who know it exists. That starts with your email list and a lead magnet: a small, free, genuinely useful resource people get when they subscribe. This is Day 16, and the list you start today becomes the engine for your launch.
Why email first
Social platforms are great for discovery, but algorithms and rules change. Your email list is a direct relationship with people who asked to hear from you. For most info businesses, it is where the majority of sales conversations happen: launches, welcome sequences and evergreen funnels all run on email. Newsletter creators, of course, are building the product itself.
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This is inside the All-Access Box
Members get every lesson, template, SOP and monthly Box Drop across the whole network.