Design an Offer People Want – Info Business in a Box

By the end of this lesson you will:

Write a one-sentence offer promise from audience research
Choose a delivery format and scope that fits your model
Set an initial price and a clear, honest guarantee

Welcome to Module 2, Build the Offer. You have a model, an audience and real conversations in your launch journal. Now you will turn that research into an offer: a specific promise to a specific person, delivered in a format that fits, at a price you can explain with confidence. This is Day 8 of the arc, and everything else you build rests on it.

What makes an offer, not just a topic

“A course about productivity” is a topic. “A four-week program that helps new remote managers run their first 30 days of one-on-ones without dread” is an offer. Offers have five parts:

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