Welcome to the box. Here’s everything in your free Starter Box. Bookmark this page, copy what you need into your own docs, and work through the 30-day checklist one day at a time.
Your first move: take the Which Info Product Fits You? quiz, then open Lesson 1 of the free course.
1. The 30-day product launch checklist
Week 1: Open the box
- Day 1: Choose one model: course/digital product, newsletter, coaching or membership
- Day 2: List 20 things people ask you for help with
- Day 3: Pick the one you’ve helped with most, with real results
- Day 4: Describe your ideal buyer: who they are, what they’ve tried, what they want
- Day 5: Talk to three potential buyers; write down their exact words
- Day 6: Draft your offer in the Offer Builder
- Day 7: Set up your AI stack and a simple project folder
Week 2: Validate and build
- Day 8: Create a simple waitlist or pre-sale page
- Day 9: Invite 20 people personally; aim for real sign-ups or pre-orders
- Day 10: Outline the product in the Course Outline Generator
- Day 11: Build the first module, issue or session plan
- Day 12: Choose your platform and connect payments
- Day 13: Write your refund policy and terms
- Day 14: Deliver a pilot version to early buyers or testers
Week 3: Build the audience
- Day 15: Create a quick-win lead magnet (ideas here)
- Day 16: Set up your email platform and opt-in form
- Day 17: Write a five-email welcome sequence
- Day 18: Publish one genuinely helpful teaching piece
- Day 19: Pitch one podcast, newsletter or partner for a collaboration
- Day 20: Draft your sales page in the Sales Page Builder
- Day 21: Collect real feedback and testimonials from pilot users (with permission)
Week 4: Launch
- Day 22: Plan launch dates with a real deadline or bonus that genuinely ends
- Day 23: Model the launch in the Launch Calculator
- Day 24: Write launch emails: open, value, proof, FAQ, last call
- Day 25: Open the doors
- Day 26–27: Answer every question personally
- Day 28: Close as promised and onboard buyers well
- Day 29: Debrief: what worked, what to change
- Day 30: Celebrate shipping. Then plan the next launch or evergreen funnel.
2. Offer worksheet
| Question | Your answer |
|---|---|
| Who exactly is this for? | [specific person and situation] |
| What result will they get? | [concrete, believable outcome] |
| How will they get it? | [course / coaching / template / newsletter / membership] |
| Why you? | [your real experience and results] |
| What makes it low-risk? | [refund policy, pilot, guarantee you can honor] |
| What does it cost, and why is it worth it? | [price and value] |
| Who is it NOT for? | [honest exclusions] |
3. Course outline template
- Module 1 · Foundation: quick win, key concepts, setup
- Module 2 · Plan: the student’s own plan or decision
- Module 3 · Build: the core skill, step by step
- Module 4 · Apply: do it for real, with feedback
- Module 5 · Refine & next steps: troubleshooting and what comes next
Each lesson: one outcome, one short video or read, one action step, one worksheet or template.
4. Sales page and email templates
Sales page sections
- Headline: the result, for whom
- The problem, in the buyer’s own words
- Why the usual approaches don’t work
- Your approach and what’s inside
- Who it’s for / not for
- Real proof (testimonials with permission)
- Price, refund policy and FAQ
- Clear call to action
Five-email welcome sequence
- Deliver the freebie and set expectations
- Your story and why this matters
- The biggest mistake people make (and the fix)
- A quick win they can do today
- Your offer, explained honestly, with a soft invitation
Only use real testimonials and real deadlines. Follow email consent and anti-spam rules, and disclose affiliate links.
5. AI prompt pack
AI Prompt: expertise inventory
Interview me to find what I could teach. Ask one question at a time about my work history, skills, problems I've solved for others and things people ask me for help with. After 10 questions, suggest 5 teachable topics with the audience, the result and the best format for each.
AI Prompt: offer sharpener
Here is my offer: [offer]. Rewrite it 5 ways so it clearly states who it's for, the specific result and how they'll get it. Remove hype and anything I can't honestly promise. Then list the 3 questions a skeptical buyer would ask.
AI Prompt: lesson draft in my voice
Here are examples of how I write: [paste 2 samples]. Using my voice, draft a lesson on [topic] for [audience]: one clear outcome, a short explanation, an example from [my experience], and a one-step action task. Mark anything I need to verify.
AI Prompt: FAQ from objections
These are real questions and objections from potential buyers: [paste]. Write clear, honest FAQ answers for my sales page for [product]. Don't overpromise; say who it's not for where relevant.